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Why It Matters
In humanitarian work, the biggest challenge is often finding the people who need help the most. MigrantMatch flips the traditional model by using data to engage the right individuals efficiently, respectfully, and at scale.
What We’re Doing
AI-powered targeting
Profiles built using demographic, interest, and location data
Dynamic ad campaigns
Optimised outreach through Facebook and other social platforms
Real-time service matching
Migrants routed directly to useful services via the platform
Behavioural feedback loops
Campaigns refined through ongoing user interaction and analytics
Predictive content design
A/B testing and forecasting improve engagement
What We’ve Achieved
Thousands reached through micro-targeted ads
Continuous campaign optimisation via feedback loops
AI-driven user profiling for precision targeting
Live service connections to partner programmes
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