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Why It Matters
In high-risk migration contexts, the wrong decision can be deadly. Safer Migration brings reliable, real-time information to the people who need it most, before, during, and after their journeys.
What We’re Doing
Bilingual access
Platform available in both Dari and Pashto
Segmented social media
Dedicated Facebook pages and content streams for each language
A/B tested ads
Eight campaign variants optimised for different motivations and demographics
Targeted outreach
Focused on young Afghan men and women aged 18–35 in key migration areas
Continuous engagement
Platform encourages repeated visits and evolving user interaction
What We’ve Achieved
5,000
sign-ups targeted in first month
Platform live in Dari and Pashto
8
Campaign variants tested for performance
$1.38
Average cost per user acquisition
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