.png){kind=small}
Evaluating Migration Awareness Campaigns in the Western Balkans
External evaluation of “Migrants Talk to Migrants”, an awareness-raising campaign implemented by IOM to inform people on the move in the Western Balkans about the risks of irregular migration.
Bosnia and Herzegovina | Montenegro | North Macedonia | Serbia March 2023 — April 2023
Donor:
International Organization for Migration (IOM)
Austrian Ministry of Interior, Germany Ministry of Interior
Farsight conducted the external evaluation of “Migrants Talk to Migrants,” an awareness-raising campaign implemented by IOM with EU funding to inform people on the move in the Western Balkans about the risks of irregular migration.
Key Recommendations from the Evaluation
Recommendations focused on defining SMART objectives
Using audience profiling to tailor messages
Strengthening Monitoring, Evaluation and Learning (MEL) from inception
Using more institutional arrangements and in-person engagement
Overall, this comprehensive assessment provided a practical roadmap for donors and implementers to significantly improve the design, monitoring, and sustainability of future migration awareness campaigns in the Western Balkans and beyond.