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Why It Matters
Expectant parents face a flood of information and misinformation. Pregnancy Partner delivers simple, verified support that users can trust and revisit throughout their parenting journey.
What We’re Doing
Inclusive content
Designed for both mums and dads, with tone adjustments by age group
Optimised creatives
Real photos and long-form videos deliver higher engagement
Data-driven testing
A/B testing reveals best-performing messages, slogans, and visuals
Popular features
Top engagement in family planning, due dates, and advice modules
Cross-platform ads
Facebook and Google Ads drive user acquisition
What We’ve Achieved
3,630
App downloads
1,035
Active devices
4.1
Rating on Google Play
Top engagement in health and family tools
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